We are in the midst of a new economic age, a complex competitive landscape defined largely by globalization and digitalisation. That means that the utilization and production of knowledge and innovativeness have become critical to organizational survival (Uhl-Bien, Marion, McKelvey, 2007).

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Volunteering in general has been long seen as vital component of democratic societies, namely of the social capital which is deemed of utter importance for the cohesion of the society as such. Numerous researches show the interconnection of volunteering activities with a healthy social capital of the society, therefore bringing the volunteering into the limelight in the context of social cohesion.